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Having visitors to
your web site is obviously great but do you want them
just to visit once, or just a few times, and then
disappear for ever?
Or do you want to offer your
web site visitors the chance to build an ongoing
relationship with you?
As a professional
webmaster and on-line marketeer, shouldn't you be paying
as much attention to visitor retention as you do
to visitor acquisition?
Opt-in E-Newsletters are
a great, cost-effective marketing tool, enabling you to
communicate with those of your web site visitors who
want to be communicated to!
Are you already so
successful that you can afford to neglect this
opportunity...?
We didn't think so -
most of us aren't!
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The Advantages Of Opt-in
E-Newsletters In A Nutshell
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By definition, web
site visitors who sign up for your E-Newsletter
want to be communicated with on an ongoing
basis. What better - hotter! - prospects
could you possibly have?
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You know your subscribers will be interested in
what you will have to say. How much easier then to
produce an effective marketing message?!
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You
can allow your visitors to choose the format of
the E-Newsletter they wish to receive - full
HTML or just text only
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E-Newsletters are a very cost-effective alternative
to old-style print communications
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they are far less time consuming to produce
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there are no prohibitive artwork costs
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the unit cost of delivery is the same
regardless of location around the world!
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As well as providing your
latest news or information, you can use your
E-Newsletter to direct readers, easily and quickly
to particular areas of your web site that you wish
to highlight - time limited sales offers, perhaps,
or a new product launch?
You
will be saving your readers time and effort -
which is sure to be appreciated - and focusing
them in on the very specific message(s) you
want to get across!
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So What's Involved?
The elements of an effective
E-Newsletter facility are straightforward:
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Subscription.
An E-Newsletter sign-up box is
placed in a prominent position - usually the home
page - on your web site,
requesting the visitor to give their e-mail address
and preferred E-Newsletter format. The sign-up
facility will be more effective if combined with an
attractive graphic and appropriate promotional
message (stating the benefits of subscription).
On signing up, the visitor
should receive both an on-screen message confirming
they have successfully subscribed as well as an
automated e-mail to their given e-mail address,
stating the information they have provided for their
records.
Simultaneously, an automated
e-mail needs to be sent to whoever is responsible
for maintaining the E-Newsletter mailing list -
usually the webmaster or Search Engine Ranking
Company - so that the subscribers details can be
added to the list.
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List Maintenance
It is essential to your
organisation's credibility and reputation that
subscription details are maintained in an accurate
and timely fashion with those subscribers wishing at
any point to unsubscribe being promptly from the
mailing list.
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Search Engine Ranking Company can
maintain
subscription details on your behalf if you do
not wish to do this yourself. |
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Cost:
Costs for list maintenance will be dependent
on subscription volumes. For smaller clients,
list maintenance may be included in the quoted
cost for design of each E-Newsletter edition. |
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E-Newsletter Production
Obviously, the quality
of your E-Newsletters will have a huge impact on the
results they are likely to generate.
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Search Engine Ranking Company can design
quality E-Newsletters on your behalf in both
HTML and text only formats that will be
consistent with your on-line corporate style. In
line with good practice, all E-Newsletters will
contain a clearly visible Unsubscribe
option.
Just give us the
copy and graphics and leave the rest to us!
Please let us know
if you want to see an example of an E-Newsletter
we have produced. |
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Cost: Our
standard pricing is £150 per E-Newsletter issue. |
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Despatch
E-Newsletters need to
efficiently sent and the mailing list updated
accordingly in response to 'undeliverables'.
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Search Engine Ranking Company can
despatch your E-Newsletters on your behalf and
update your mailing list. |
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Cost:
Despatch costs are dependent on subscription
volumes.
For smaller
clients, despatch may be included in the quoted
cost for design of each E-Newsletter edition. |
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Pause for a moment...
Can you
afford not to communicate with site visitors
who want to communicate with you?!
Are you focusing
all your effort on attracting new
visitors to your web site and neglecting
the sales potential of existing visitors?
What is the
point of web site traffic if you're
not effective in converting traffic into
sales?!
Contact Search Engine Ranking Company
today
to set up
your
Opt-in
E-Newsletter facility and maximise the profit
potential of your web site!
If you have any concerns or questions before ordering, please
get in touch and we'll be delighted to help.
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