Frequently asked questions about our services.

 

 
   
We are a UK search engine ranking, search engine optimisation (SEO) services, optimised web design and Internet marketing and promotion company
       
   

KEYWORDS BATTLEGROUND

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What are your search engine marketing objectives? High rankings for a limited number of keywords OR the maximisation of web site traffic?! As a web site owner, it is up to you to decide the size of the keywords battleground on which you want your web site to compete.

What Do We Mean?

At Search Engine Ranking Company, we recommend that each page of a web site is optimised for one keyword phrase.

But if your web site only has a limited number of pages, this may mean that your site is only highly ranked for a very small proportion of the keywords related to your business or organisation. This may mean you lose out on a significant volume of potential search engine referrals.

What Are Your Search Engine Marketing Objectives?

You need to be very clear about this.

Many webmasters have their web site designed with the amount of content they believe necessary to get the message across to potential customers about their product/service offering.

But, for those webmasters who will depend on search engine referrals for a significant proportion of their web site traffic - the  majority, we would suggest - they need to build their web site with TWO audiences in mind - potential human visitors, for sure, but also the principal search engines.
   

What Are Your Search Engine Marketing Objectives?

You need to be very clear about this.

Many webmasters have their web site designed with the amount of content they believe necessary to get the message across to potential customers about their product/service offering.

But, for those webmasters who will depend on search engine referrals for a significant proportion of their web site traffic - the  majority, we would suggest - they need to build their web site with TWO audiences in mind - potential human visitors, for sure, but also the principal search engines.

And what do you want to achieve through the principal search engines?

High rankings for a limited number of keyword phrases?

or

the maximisation of search engine referrals by providing optimised content for all significant keywords relevant to your web site's topic or subject area?

Surely, if resources permit, it is the latter? Otherwise your web site will be focused at only a segment of the total potential market.

In what other form of marketing would you consciously decide to ignore large numbers of potential customers?

Search Engine Ranking Company can assist you with maximizing your search engine referrals by:

  • defining the keywords battleground for your web site - recommending a list of relevant, significant keywords for which, we believe, high rankings are realistically achievable

  • producing additional web site copy that is optimised for all your battleground keywords

For more information, please get in touch.

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